Havas Worldwide Prague

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Havas Worldwide



Komerční banka has always been a strong partner who its clients can lean on. It has therefore launched this campaign to remind people of its core values, and to show that it is much more important to be able to rely on one’s bank than to like it.


Car insurance

The goal of the campaign for the car insurance was to approach a younger target group of 25-35 year-olds, which Generali ČR is now focusing on. Apart from rejuvenating its clientele, Generali also wants to accommodate for active people with an adventurous personality through its communication – the first step being a visual of the car insurance offer. We are now using very interesting, vivid photos that reflect the character and interests of the target group.


Travel insurance

The goal was to prepare a set of visuals which, during the winter period, would present a unique type of travel insurance made for clients who enjoy extreme sports.


No more struggle with high repayments

In the ‘ReLoan’ campaign for Equa bank, we dramatize the feelings of people who struggle with the high repayments of their loans every month. This struggle is represented as a battle between two swordsmen, with our hero being forced to retreat more and more against his tall competitor embodying high repayments.

But the turning point comes when our swordsman decides to make a change – ‘ReLoan’ - and gets rid of his high repayments. He then defeats the new opponent embodying low repayments with ease.

In other media we smoothly connect to the TV spot, where we present a free TV as an additional benefit.

See the TV spot HERE.


Say goodbye to your parents

Say goodbye to your parents, get your G2 account and gain your independence. The last campaign for the G2 student account for Komercni banka is in the spirit of "This year for the last time".

You may view the TVC by clicking on this LINK.

Bernard Ale

Bernard Ale

Bernard Brewery introduces the first Bohemian Ale to the Czech beer market. In a country saturated by lagers, top-fermented beer challenges the traditional idea of beer. The campaign is based on various headlines that play with a Czech double-entendre: 'ALE' meaning the type of beer, as well as 'ale', the Czech conjunction meaning 'but'.


When incredible encounters become reality

On the occasion of opening of the first world-class wax museum in Prague we created a campaign that captures the essence of this magical place where the impossible becomes possible, where the incredible is reality.

And so those incredible meetings became reality in this campaign. We created the visuals that connect the most important figures of both past and present, whose get together would be impossible anywhere but in the Musée Grévin.


Polar Bear loves Czechs for sure!

On 24th March we launched the first part of a new TV campaign aimed at raising awareness and ecouraging waste sorting.

Eko-Kom's polar bear's embrace is the first in a planned series of videos as well as other media outlets. Check out the video on the link below and find out how the bear is doing to thank you for sorting...


See more...


KB Gentleman

To promote a truly revolutionary benefit of personal account, Komerční banka launched a new campaign with the personalisation of a gentleman.

Check our latest commercial, by clicking "see more", to witness what a generous bank KB is.

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Czech Helsinki Committee

The bullet that was never fired

The Czech Helsinki Committee wished to celebrate the peaceful division of Czechoslovakia's 20th anniversary with a communication campaign that included a short film as well as a memorial sculpture that was unveiled at the National Museum.

The concept was inspired by the bullet that was never fired during the separation of the two republics in 1992. The short movie was filmed in cooperation with Armada Films and won the Grand Prix at the ADC Creative Awards 2014.

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Amnesty International

3 minutes are enough

As part of their effort to release prisonners detained on political or religious grounds, we developed a website, with a banner, for Amnesty International for everyone to add their signature to a chain, which leads from the Czech Republic to the place of incarceration.

Once your signature is submitted, your name appears in a precise location on Google maps as the latest link in the chain. Your signature can also be shared on social media to spread the information about this project.

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Fantomas is back!

After 8 years of adaptations of French creativity, Citroen Czech Republic has produced a new campaign to support its Open Door Days event. The main hero of the campaign is Fantomas who is famous for his flying Citroen DS, which he used to escape the police. Fantomas is historicaly connected to the Citroen brand and this campaign is building on this awareness to create a catchy TV spot. Other communication channels will be online, radio, print and live appearance of Fantomas in the Citroen showrooms.

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Reckitt Benckiser

An online awareness campaign heavily integrated with social media

The Digital team have teamed up with Havas London to build the Worldwide Brand Me portal. Brand Me is an online community portal designed to generate awareness of the Reckitt Benckiser brand through engaging content and some basic gameplay. The Platform is comprehensively integrated with social media as a part of its strategy, and it helps the audience work out what they are doing right [or wrong] on social media. The website is to be localized in 5 languages and targeted media campaign supporting the website is already running in 12 countries.

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Havas Worldwide Prague pays tribute to Czech Creativity and Design

Havas Worldwide Prague pays tribute to the Czech Creativity and Design

Bronze, silver and gold, all shiny metals, all precious, the three elements used for medals, for awards, to reward hard work, persistence, creativity, and tenacity. The design shows the metals’ malleable properties when heated, to be formed and reformed without breaking, before hardening and becoming indestructible. The cross-cut lends an anatomical aspect to the design, you see its insides, its creative guts.
Michal Fronek andJan Nemecek  are co-founding member of the renowned Czech artists‘collective Olgoj Chorchoj, whose works have been exhibited internationally. They were jointly awarded the Czech Grand Design for „Mr. Egg“ and the Grand Designer of the Year awards in 2010.

Havas Design Letters A

Havas Design Letters A


Euro RSCG gives way to Havas Worldwide, and to symbolise this rebirth, the designers used all the agency’s paper awards and burnt them to ashes. Like the mythical creature the Phoenix, Havas Worldwide rises from the ashes for another long-life cycle.

Daniel Pošta and Zdeněk Vacek have both exhibited their works internationally, and have won numerous design awards abroad and locally, including the Czech Grand Designer of the Year and Best Jewelry Designer of the Year 2011 as a team. Combining their talents, they created jewelry brand Zorya in 2011.

Havas Design Letters V

Havas Design Letters V


This design represents a labyrinth, such as the maze of the mind where knowledge, thoughts and reflection abound, where an idea is born, meanders and travels through the cortex, maturing along the way, and to finally reach its destination: a solid idea. The wood embodies hardness yet pliability and safe organic weight.

René Šulc  is a graduate of the renowned Prague Fine Arts, Architecture and Design Academy , and has worked with Belgian designer Maarten van Severen. Renéfounded Sludio Inveno in 2006, which focuses on the design of lighting, furniture and product design.

Havas Design Letters A

Havas Design Letters A


Like the glass’s transparency, our agency thrives for openness, communication and accountability. Glass is amorphous yet solid, solid yet fragile, brittle yet hard, but above all it is the most transparent of all natural materials so when the sun shines through it, the full spectrum of colours become apparent to the naked eye, like a revelation of light.

Rony Plesl’s design glasswares have known international success.  He keeps broadening his experience with workshops at La Villa Arson in Nice, Tittot in Taipei and in the studio F. Raggi and D. Pupp in Milan. He won awards such as Czech Grand Design 2011, Designer of the Year in 2007, and the Red Dot.

Havas Design Letters S

Havas Design Letters S


The design, made of various ceramics, is delicate, humourous, and draws from the past with pieces dating back to 1958 as a link to the agency’s landmark building. Κεραμικός is non-organic, non metallic, an age old craft, firmly anchored in Czech tradition. From rough early pottery to fine bone china, ceramic is constantly renewed, rethought and defies mere fashion.

Maxim Velčovský co-founded the studio Qubus design and has participated to over sixty group international exhibitions. His work has been included in the publication Twenty-First Century Design and awarded Best Work by Wallpaper. He was also awarded Designer of the Year in 2007, and was asked to collaborate on the Czech Pavilion’s installation at EXPO 2010.